Get More Backlinks And Your Traffic Will Skyrocket
Using Backlinks For Long Term SEO Strategies
Having a great website is just the beginning to having an Internet presence. If no-one can locate your site when searching then you may as well not spend any time making your site.
One of the most important things that you can do to have an effective web presence is have other web sites link to it. There are two different kinds of backlinks, reciprocal links and one way links. Both are easy and effective strategies to building traffic but one is much more powerful than the other – one-way links.
Reciprocal links are when you link to a web site and that web site also links back to your website. This was the most popular type of linking a few years ago and is still commonly used. Often times site owners get great traffic by participating in a link exchange service or system created just for reciprocal links. A link exchange is a group of website owners that exchange links with one another.
One-way links are simply a link to your website from another website without the exchange. Sometimes you may agree to exchange links to different sites which is referred to as an n-way link exchange. Google definitely prefers this type of linking compared to reciprocal linking. But, it can be very difficult to get a one-way link. There are three key strategies for receiving one-way links: submit your website to directories, give away something of value that includes your link, pay for a link on another high ranking site.
1. Generating inbound links by submitting your website to directories is often free unless you decide to upgrade. Directories are special websites that list other sites that viewers may be interested in and are usually hand edited so they have more authoritative weight in the search engine formulas. There are software applications that can help with the boring procedure of filling out directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will let you set up and manage multiple projects with multiple web sites per project and then help you submit to over 400 free directories. The links from these websites will be important for SEO reasons more than actual traffic.
2. Another solution is to give away something valuable that has your link. Articles are very popular because so many site owners need site content. They are cheap to write and are effective at building one-way links to your website.
3. Steer clear of purchasing links on sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still may not be counted in the search engine algorithm. Google has frequently said that buying direct links will not be of benefit for SEO. However, you might still use this technique to drive traffic from a high traffic site to your website.
The truth is that if you are trying to build long term income, it is going to take some time before your site becomes profitable. A long term strategy for a web site may take six months or even a year for it to start generating income. It is also important to start building back links right away. Choose your links carefully. Verify that you are not choosing links from low level websites, scraper sites or backlinks from bad neighborhoods.
Remember, in today’s competitive Internet environment, if you would like a successful website then you will have to do at least as much or more SEO than the websites on the first page of search engine results.
