How To Build A Big List With Email Marketing
One of the strongest tools in an Internet marketer’s arsenal is email and with good reason. Generating a large list of targeted prospects is a valuable asset to have. Yet, many people stumble when trying to put together their lists because they don’t know the right way to get started. Just how does one go about getting people to opt-in?
The first item to keep in mind is that people are becoming more and more used to marketers asking them to enter their name and email address. Therefore, it’s simply not enough to just put up your opt-in form and hope for the best. You really do need to “sell” the opt-in, and one, of the best ways to do it, is with an ethical “bribe” or giveaway. Put together a free downloadable report around your niche topic and give it away to everyone that fills in their name and email address. This is a wonderful way to persuade them to take the time and fill out your subscription form.
Your bribe doesn’t have to be a report. It can be a video, an audio interview with someone revered in your niche or maybe even special access to some VIP part of your website. Whatever it is, the key is to ensure that your giveaway brings value to the user. This does two things:
1. The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
2. If the content is solid, there’s a big chance that the user will help you spread the word by telling their friends about it.
Essentially, this giveaway is really a first impression of sorts, and as we are all aware, first impressions are vital. Make sure that your giveaway is quality and offers true value to your subscribers.
The second item may appear quite obvious, but you would be shocked how many people don’t do this. Make sure that your opt-in box is in a highly visible location above the fold. Above the fold is the portion of the screen that can be seen before having to scroll downwards. Studies show that people are more likely to notice your opt-in box if they don’t have to scroll down to see it. To make your opt-in box more visible, try a color that stands out from the rest of your website. You can even try to add arrows or other graphics to draw attention to the opt-in box. Of course, remember to show the visitor your value-packed giveaway for subscribing.
Finally, in your opt-in box, always remember to summarize or point to your privacy policy. SPAM (or junk email) is a huge issue and many people are turned off from email marketing in fear of having their email addresses distributed or sold. In order to get visitors to opt-in, you need to be able to convince them that you are worthy of trust and that you won’t sell their email without their permission. By doing so, your opt-in rate will noticeably increase, so take the time to ease the minds of your visitors.
As long as email exists, email marketing is not going away. By putting these techniques to use, you can also start making a targeted list of subscribers that are responsive to your messages.
Email marketing works especially well if you can build a list targeted around a particular niche. Alex Goad, an expert of email and niche marketing, shows you how to do it with his revolutionary Conquest Authority program. This program, originally known as Google Conquest, debuted in December of 2008, and has been raking in cash for members behind closed doors. Alex is swinging the doors open once again and accepting new members for an extremely limited time. Conquest Authority is like Google Conquest 2.0, an extensive Internet marketing program for reaping incredible profits online. Discover how to reserve your spot with this Conquest Authority review and incredible Conquest Authority bonus offer.
